Abbott: Vertigo Awareness Campaign
#ChakkarKoCheckKar : Raising awareness about vertigo and encouraging early medical consultations.
AD FILM
A powerful film highlighting relatable everyday disruptions caused by vertigo, encouraging people to seek timely medical advice.
SOCIAL MEDIA CONTENT
Ayushmann Khurrana shares a personal connection to vertigo, adding authenticity and impact to the campaign.
CHAKKAR SCORE BOT
A digital tool allowing users to assess their vertigo risk via WhatsApp, bridging the gap between symptoms and diagnosis.
OOH
An innovative Digital Outdoor Campaign which showcased the patient experience in a vertigo attack. The billboard outside Mumbai International Airport had a live camera feed which would distort the video display to simulate a vertigo attack, thus raising awareness about the patient’s experience.
AI-Videos
Personalized AI-generated video messages for over 10,000 healthcare professionals, enhancing the campaign’s effectiveness.